It is a hugely improved platform that is more search engine friendly, allows posting articles to a blog, and has automatic updates which always keeps you up to date with the latest software.

Website content is all the written text you see on each page of a website. This information serves two main purposes.

The first is to educate the user about the website they are viewing, as well as to inform then of the products and services available to them.

The second purpose is to provide text and paragraphs with substantial keywords that relate to your business product or services so that search engine crawlers can look for the user keywords when crawling your website.

A beginner's guide to relevance - How relevant is your marketing? Are you targeting the right people at the right time? How do you know? Jonathan Crossfield provides some tips and ideas on marketing relevance.

Does your website attract new business for you? If you are like most businesses, you are probably missing the opportunities that a market focussed website would bring.

In this article there you'll find 4 keys that are essential for an effective website.

Did you ever put up a web site, ignored SEO advice yet hoped - in vain - for a lot of visits and a high Google ranking ? Or have you ever placed an ad in some ineffective directories - yet no-one noticed your ad?

There could be many reasons why your web site wasn't attracting enough traffic. But the most likely reason is that it hasn't been Search Engine Optimized (or not well enough).

Getting listed in Google and the other popular search engines is one of the most effective ways of directing free, targeted traffic to your web site.

In this article you'll discover what the search engines look for when determining your page rank so you can optimize your pages for best results.

So you've done all your keyword research and you've found the best keywords for your website. How do you use these keywords to improve your website copywriting so that you rank well on the search engines and attract the type of customers that you are after?

Online marketing is much like offline marketing. Your campaigns need to be strategic to attract the right type of customer to your site.

While you need creative marketing to stand out from the crowd, the following are online marketing basics that need to be adhered to when creating your website: