A lot of people will tell you WordPress is the best choice to build your business website. But in this post, we’ll give you 5 reasons why it might not be (and why you should consider Inology’s The Internet Platform instead).

A library of highly recommended links at your disposal for you to choose your website's fonts, colours and images with ease. We have gone through all these links ourselves so that we could be sure that they were of the highest quality for our clients.

Law firms predominantly rely on word-of-mouth referrals but does that bring in enough work alone? With the majority of people these days being internet savvy, the best way to ramp up business is with the best online marketing tool there is…a website! AND law firms with websites have distinct benefits in generating more business.

Some people don’t realise that they interact with widgets every day. One of the most common places widgets appear is right on our smart phones and they are incredibly useful. So if they’re useful on a phone, could they be useful on a website for business?

Digital goods, also known as electronic goods, have hit the world by storm and that storm only looks to be increasing with time. Online is the new way so it’s not surprising that we now buy items that aren’t physical. So what are they and how can we make the most out of them?

Why do you choose to buy products or services from certain businesses? It’s because you’ve built trust with them from different sources. We don’t just randomly pick a business by “Eenie Meenie Miney Mo” (OK maybe sometimes), but majority of the time we build a relationship with them through the information we receive from friends, family, social media, ads, or their website. Testimonials and other people’s experiences are the main force behind us trusting a business.

Do you own a restaurant or cafe and question how a website would benefit you? Restaurants and cafes aren’t online businesses; they’re based on location and predominantly word-of-mouth referrals, so I understand your hesitations. But every business benefits from a website and a restaurant or cafe with a website has bonus advantages to one that doesn’t.

Have you ever looked at a gallery on a website and used that as your deciding factor on whether to purchase with that company? Galleries either give us a good or bad impression within the first few seconds of viewing. It’s important to make sure that your gallery is eye-catching and consistent with the rest of your website and your business.

Have you spent a lot of time and effort creating a website and now you’re wondering why it’s important to spend more time and effort regularly updating it? Your website promotes you 24/7 in the online world. A website is like a living being, to keep it alive it needs regular updates to your content (words), design (look) and development (functionality).

Have you recently started a blog and are struggling to think of topics for it? Have you had a blog for a while that was going well but now you’re stuck with writer’s block or run out of inspiration? I know how you feel; the same thing has happened to me. Which is why I have done the research and written a simple and easy guide on where you can find great topics for your blog.

Web design is the presentation of a company's content and marketing message in the best and most appropriate format. So, it is critical to give adequate time to designing the content layout of the website.

There are a few key elements that every business website should have. This ensures that user experience is pleasant while also creating a certain impact on their mind. Ideally you should include these elements into your business website at the very beginning. However, if your website is already up and some of these elements are missing, it is never too late.

As a small business owner, you are probably constantly keeping track of your expenses and costs, in search of the perfect way to market your business, services or products. Online marketing provides small business owners with fantastic opportunities to raise awareness about their products or services and develop client bases.

Online marketing has numerous branches, and is most effective when businesses utilize each of its distinctive spheres. Online marketing is the amalgamation of web design and development, copywriting, photography, search engine marketing, social media marketing and email marketing. Online marketing serves as an extremely efficient medium of low-cost advertising.

You are a savvy business owner with no clue about writing copy. You cannot afford to hire a professional copywriter to sell your offerings through words. Don't worry, you don't need a Masters' Degree in English or be a skilled wordsmith to present your brand compellingly to visitors.

Producing high quality, value rich Blogs on a regular basis will dramatically increase your website traffic and conversions, customer relationships and build your authority within your industry.

But to enjoy these types of results you need to follow a few simple guidelines, and here they are…

You know that good content will keep your target audience coming back for more. You have insights you'd like to share, you keep track of industry trends, and you – of course - have a good working knowledge of your product / service. But how do you get started?

Having trouble getting your website ranking high up on the ladder? Here are a few simple steps that you yourself can do to help your websites SEO.

Social media profiles work perfectly well with your website to promote your online business. Using links on your website plays a major part in its search engine rankings. Google for example will automatically associate your social media pages with your company when recognising the links on your website. There are a number of ways to integrate your social media presence onto your website.

Meet the next best thing to happen in website development, responsive web design. Say goodbye to paying for multiple templates to suit every different screen size and operating systems from smartphones to PC’s and say hello to just ONE adaptive design that works for all growing technology. Now why wouldn’t you want a website that works equally well across thousands of different screens?

Today people are using more and more mobile devices to stay connected whilst on the move. Although tablets and net-books have also contributed to the portability of the net, nothing has made more of a contribution than that of the smart phone. The smart phone has literally revolutionised mobile internet access for billions of uses that access email, social networks and more importantly to find your products and services.

Add your phone number to the description of your website page to increase your enquiries.

Website content is all the written text you see on each page of a website. This information serves two main purposes.

The first is to educate the user about the website they are viewing, as well as to inform then of the products and services available to them.

The second purpose is to provide text and paragraphs with substantial keywords that relate to your business product or services so that search engine crawlers can look for the user keywords when crawling your website.

Copywriting is all the text you see written on websites, marketing brochures, letters and any other product. The use of copy varies from general information about products and services to attention grabbing advertising sales campaigns.

Basically, a copywriter is someone who is trained to write passages of text in a specific way that is designed to effectively communicate, captivate, educate, sell to or advise the reader about the product or service they are using.

A beginner's guide to relevance - How relevant is your marketing? Are you targeting the right people at the right time? How do you know? Jonathan Crossfield provides some tips and ideas on marketing relevance.

Does your website attract new business for you? If you are like most businesses, you are probably missing the opportunities that a market focussed website would bring.

In this article there you'll find 4 keys that are essential for an effective website.

Did you ever put up a web site, ignored SEO advice yet hoped - in vain - for a lot of visits and a high Google ranking ? Or have you ever placed an ad in some ineffective directories - yet no-one noticed your ad?

There could be many reasons why your web site wasn't attracting enough traffic. But the most likely reason is that it hasn't been Search Engine Optimized (or not well enough).

The goal of a landing page is to convert potential patrons into customers quickly. Your landing page is simply a summary of all the pages associated with the product or service that you're offering. The page should be clear and concise, but also highly informative in nature.

Getting listed in Google and the other popular search engines is one of the most effective ways of directing free, targeted traffic to your web site.

In this article you'll discover what the search engines look for when determining your page rank so you can optimize your pages for best results.

So you've done all your keyword research and you've found the best keywords for your website. How do you use these keywords to improve your website copywriting so that you rank well on the search engines and attract the type of customers that you are after?