Image for post: WordPress might not be the best choice for your business' website

WordPress might not be the best choice for your business' website

A lot of people will tell you WordPress is the best choice to build your business website. But in this post, we’ll give you 5 reasons why it might not be (and why you should consider Inology’s The Internet Platform instead).

Image for post: Three Quick Ways to Optimize Your Online Marketing Budget

Three Quick Ways to Optimize Your Online Marketing Budget

As a small business owner, you are probably constantly keeping track of your expenses and costs, in search of the perfect way to market your business, services or products. Online marketing provides small business owners with fantastic opportunities to raise awareness about their products or services and develop client bases.

Image for post: Harnessing the Power of Online Marketing

Harnessing the Power of Online Marketing

Online marketing has numerous branches, and is most effective when businesses utilize each of its distinctive spheres. Online marketing is the amalgamation of web design and development, copywriting, photography, search engine marketing, social media marketing and email marketing. Online marketing serves as an extremely efficient medium of low-cost advertising.

Image for post: Why a Responsive Website is a Must in 2014

Why a Responsive Website is a Must in 2014

Over the past couple of years, the use of desktop PCs and even laptops has dropped drastically. More and more people now use tablets and smartphones. According to MagnaGlobal’s report “Unlocking the Power of Mobile”, 76 percent of Australians access the Internet on mobile devices – smartphones and tablets. In the same report, 57 percent of respondents stated that they expect websites to be tailor-made for mobile devices.

Image for post: 6 Tips For Writing A Traffic Generating Blog

6 Tips For Writing A Traffic Generating Blog

Producing high quality, value rich Blogs on a regular basis will dramatically increase your website traffic and conversions, customer relationships and build your authority within your industry.

But to enjoy these types of results you need to follow a few simple guidelines, and here they are…

Image for post: Do It Yourself Search Engine Optimisation

Do It Yourself Search Engine Optimisation

Having trouble getting your website ranking high up on the ladder? Here are a few simple steps that you yourself can do to help your websites SEO.

Image for post: Benefits of Social Media on Your Website

Benefits of Social Media on Your Website

Social media profiles work perfectly well with your website to promote your online business. Using links on your website plays a major part in its search engine rankings. Google for example will automatically associate your social media pages with your company when recognising the links on your website. There are a number of ways to integrate your social media presence onto your website.

Image for post: Add a YouTube Video to your Web Pages

Add a YouTube Video to your Web Pages

Adding a YouTube video to your web page can be beneficial by saving you the cost of hosting that video and by drawing additional traffic to your website that self-hosted video could not do.

Image for post: New to Blue Rock II - January 2011

New to Blue Rock II - January 2011

We have worked extremely hard on Blue Rock II's Content Management System over the past months to make the generated content extremely friendly to the search engines.

By taking advantage of these new features, the blogging system mentioned in the last blog post along with the Site Map Generator and Search Engine Submission mention below, it should improve your website's search engine ranking, which basically means you will be found easier.

Image for post: New to Blue Rock II - November 2010

New to Blue Rock II - November 2010

It is a hugely improved platform that is more search engine friendly, allows posting articles to a blog, and has automatic updates which always keeps you up to date with the latest software.

Image for post: Guide to Website Content

Guide to Website Content

Website content is all the written text you see on each page of a website. This information serves two main purposes.

The first is to educate the user about the website they are viewing, as well as to inform then of the products and services available to them.

The second purpose is to provide text and paragraphs with substantial keywords that relate to your business product or services so that search engine crawlers can look for the user keywords when crawling your website.

Image for post: Beginner's Guide to Marketing Relevance Online

Beginner's Guide to Marketing Relevance Online

A beginner's guide to relevance - How relevant is your marketing? Are you targeting the right people at the right time? How do you know? Jonathan Crossfield provides some tips and ideas on marketing relevance.

Image for post: How to build a Website that brings you business

How to build a Website that brings you business

Does your website attract new business for you? If you are like most businesses, you are probably missing the opportunities that a market focussed website would bring.

In this article there you'll find 4 keys that are essential for an effective website.

Image for post: How to rank high on search engines

How to rank high on search engines

Did you ever put up a web site, ignored SEO advice yet hoped - in vain - for a lot of visits and a high Google ranking ? Or have you ever placed an ad in some ineffective directories - yet no-one noticed your ad?

There could be many reasons why your web site wasn't attracting enough traffic. But the most likely reason is that it hasn't been Search Engine Optimized (or not well enough).

Image for post: Getting listed in Google, Yahoo and Live(MSN)

Getting listed in Google, Yahoo and Live(MSN)

Getting listed in Google and the other popular search engines is one of the most effective ways of directing free, targeted traffic to your web site.

In this article you'll discover what the search engines look for when determining your page rank so you can optimize your pages for best results.

Image for post: Keyword Basics

Keyword Basics

So you've done all your keyword research and you've found the best keywords for your website. How do you use these keywords to improve your website copywriting so that you rank well on the search engines and attract the type of customers that you are after?

Image for post: Eight tips to drive traffic to your website

Eight tips to drive traffic to your website

Online marketing is much like offline marketing. Your campaigns need to be strategic to attract the right type of customer to your site.

While you need creative marketing to stand out from the crowd, the following are online marketing basics that need to be adhered to when creating your website: