A short tutorial on how to use the Squoosh web application to reduce image file sizes, improving your website's speed and efficiency.

A library of highly recommended links at your disposal for you to choose your website's fonts, colours and images with ease. We have gone through all these links ourselves so that we could be sure that they were of the highest quality for our clients.

As a job seeker or employee, email is used as a professional means of communication, but email etiquette isn’t exactly taught in school. It’s important…

Law firms predominantly rely on word-of-mouth referrals but does that bring in enough work alone? With the majority of people these days being internet savvy, the best way to ramp up business is with the best online marketing tool there is…a website! AND law firms with websites have distinct benefits in generating more business.

Digital goods, also known as electronic goods, have hit the world by storm and that storm only looks to be increasing with time. Online is the new way so it’s not surprising that we now buy items that aren’t physical. So what are they and how can we make the most out of them?

Do you own a restaurant or cafe and question how a website would benefit you? Restaurants and cafes aren’t online businesses; they’re based on location and predominantly word-of-mouth referrals, so I understand your hesitations. But every business benefits from a website and a restaurant or cafe with a website has bonus advantages to one that doesn’t.

Have you ever looked at a gallery on a website and used that as your deciding factor on whether to purchase with that company? Galleries either give us a good or bad impression within the first few seconds of viewing. It’s important to make sure that your gallery is eye-catching and consistent with the rest of your website and your business.

Web design is the presentation of a company's content and marketing message in the best and most appropriate format. So, it is critical to give adequate time to designing the content layout of the website.

On any given day, multiple promotional emails throng our inbox. Among this clutter of emails only a few, if any, stand out and serve its desired purpose. From a company’s perspective, an email marketing campaign is a great way to keep in touch with their customers.

Online marketing has numerous branches, and is most effective when businesses utilize each of its distinctive spheres. Online marketing is the amalgamation of web design and development, copywriting, photography, search engine marketing, social media marketing and email marketing. Online marketing serves as an extremely efficient medium of low-cost advertising.

Using a website promotion campaign for your website or your business can mean the difference between a successful business and one that looks great but no one visits. When you use the Internet as your main business medium you have to be able to get people to go to your website in the first place. There is no point having a great website that doesn’t get any traffic to it.

Online marketing is much like offline marketing. Your campaigns need to be strategic to attract the right type of customer to your site.

While you need creative marketing to stand out from the crowd, the following are online marketing basics that need to be adhered to when creating your website: