Hi [CLIENT],

To ensure a smooth process, please provide your website content in a Word document for each page, following the layout below:

Content Layout Guide

1. Title:

   • The title of the page – this appears in the browser title bar and in search engine results.
   • Example: Pete's Café - Best Coffee in Burleigh Heads.

2. Description:

   • A short summary of the page content (around one paragraph).
   • This often appears in search engine results and should encourage users to click through to your site.

3. Existing Page URL:

   • If applicable, include the URL (link) to the existing page, even if you’re updating the content.
   • This helps us maintain any existing search engine rankings.

4. Content:

   • Provide new or updated text for the page here. If there’s no new content, we will use the existing content from your site.
   • Tip: If you need inspiration, consider reviewing competitor websites, but avoid copying their content as search engines may penalise this. You can also use AI tools, such as ChatGPT, to help draft ideas or improve your writing.

5. Images:

   • Send images as separate attachments, and reference them in the content using their filenames.
   • Example: [Insert Image: coffee-shop.jpg].

Important Notes

• Proofread your content carefully before submission to avoid additional editing charges.
• Clear, engaging, and accurate content will make your website stand out to both visitors and search engines.